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Product & Variant Management

Business needs tend to evolve constantly at a very challenging rate. Most of these needs require very specific tooling and software. Such software is built inhouse and require high maintenance costs and very specific skillsets and training for anyone involved in the development process. These monolithic architectures quickly become obsolete and outdated.

  • Product & Variant Management

    Manage your catalog with an intuitive product editor, merchandising tools, and a sophisticated publishing workflow. Reaction uses a NoSQL database with a flexible product schema, enabling infinite variations to the product structure.

  • Inventory Management

    Track your inventory state, e.g. backordered, reserved, and shipped, with our simple inventory system. For more complex fulfillment requirements, extend or replace with your own custom workflows.

  • Multiple Product Images

    Add multiple images for your products and variants.

  • Universal Tags

    Our dynamic tag taxonomy lets you organize products into a structured hierarchy, making it easy to build your navigation. Tags also allow you to create search indexes, categories, and links based on an infinite number of attributes, such as type, season, and sale.

  • Order Management

    Process orders, capture payments, and send shipping info—all from a single page. Easily build integrations to external fulfillment, or use one of our existing connectors to integrate with popular platforms.

  • Customer Profiles

    Customizable profile pages provide convenient user preference management and order tracking.

  • One Step Checkout

    Single page checkout flow supporting anonymous, guest and user registration.

  • Transactional Email Templates

    Design every aspect of your emails, from the layout to the messaging.